The Everyday Do-Everything Lens
Blending a fast aperture, compact size, and versatile wide-to-short telephoto zoom range, the Canon RF 28-70mm f/2.8 IS USM Lens can be an everyday do-it-all lens for all types of content creators. The 28-70mm zoom range and fast f/2.8 aperture make this lens well suited to everything from landscapes to portraits and everything in between. The lens also boasts L-series quality optics while keeping to a smaller form factor-and a relatively affordable price point for the performance and features.

Fast and Small
The RF 28-70mm differs from its L-series counterpart (the RF 24-70mm f/2.8 L) by maintaining a much smaller and lighter form factor. It does this through an advanced optical design and a more conservative, but still very capable, 28mm wide-angle starting point. When not in use, the lens can collapse into itself, resulting in an even greater space savings in a bag or when slung over a shoulder.

The relatively fast f/2.8 constant maximum aperture allows this lens key advantages over similarly sized options that opt for a more conventional f/4 aperture by enabling the creation of images with a shallower depth of field. Portraiture and low-light shooting will benefit from the more pleasing bokeh and increased light-gathering capabilities, respectively.